News and Commentary from Wavefront TV

Watch this space for industry updates, thought leadership, and important news from across the CTV ecosystem

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Get Ready for Connected-TV-First Advertising

2018 was a transformational year for connected television (CTV). With 183 million CTV users in the U.S. alone, CTV is on pace to...
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Inside The Agency Turf War Over Connected TV

Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle. “Digital players were...
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Agency ad buyers say there isn’t enough addressable TV inventory

The share of TV households in the U.S. that can be targeted with ads on traditional TV continues to rise as the barriers...
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CTV continues to grow

***Please note that this content first appeared at StreamingMedia.com The industry has reached an important milestone, notes creative asset management company Extreme Reach:...
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CTV: a $10B+ opportunity

****This content appeared in StreamingMedia.com and quotes a report from eMarketer.com U.S. connected TV ad spend will total $6.94 billion this year, but...
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