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Independent CTV supply platform

Premium.
Direct.
Transparent.

For buyers who want control and a clear path to premium CTV without the unnecessary costs.

Access premium CTV See how it works
Billions5B+ daily ad requests
No FeesNo platform tolls or managed service fees
FlexibleWe conform to your workflow
SupportSenior Experts

The Wavefront difference

We close the transparency gap in CTV.

Wavefront is an independent supply platform dedicated exclusively to premium Connected TV.

Fewer layers mean cleaner access, clearer economics and direct accountability. Your team can keep using the buying tools it already knows.

01

Direct Connections

Direct publisher connections give buyers clear visibility into where ads run and who is selling the inventory.

02

Human Access

Senior industry experts that solve problems directly, no ticketing queues or support layers.

03

Deal Flexibility

Managed service deals and/or PMPs, seamlessly delivered through your existing workflow.

04

Total Transparency

Transparent supply paths, clear seller visibility and predictable pricing, no hidden fees.

Smaller by design. Responsive by default.

Senior attention built into every partnership.

We skipped the roadmap theater to focus on supply that performs. Every partnership gets direct access to experienced operators who can move quickly and tailor the path to the brief.

One Direct Path
Buyers
Wavefront W mark
Publishers
Full Visibility

Targeting, measurement + attribution

Every impression measurable. Every audience actionable.

Precise audience targeting, event tracking and attribution across channels connect CTV investment to measurable business outcomes, not just media delivery.

Targeting

Activate your own customer data or build custom audience segments using location, income, purchase intent and behavioral signals.

Measurement

Connect CTV exposure to site visits, website engagement, qualified traffic and conversions. Performance can be measured by creative and audience.

Reporting

Custom reporting provides the channel transparency and insights needed to make informed decisions.

Trusted Partners