News and Commentary from Wavefront TV

Watch this space for industry updates, thought leadership, and important news from across the CTV ecosystem

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Wavefront TV’s Take – Week of 10/13

October 13, 2020
Wavefront TV's take on the industry:  For months we here at Wavefront TV have talked about local being the final frontier of CTV....
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Wavefront TV’s Take – 10/12

October 12, 2020
Wavefront TV's take on last week:  Fubo's IPO marks a turning point for the connected TV industry. As one of the first "independent"...
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Get Ready for Connected-TV-First Advertising

October 6, 2020
2018 was a transformational year for connected television (CTV). With 183 million CTV users in the U.S. alone, CTV is on pace to...
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Inside The Agency Turf War Over Connected TV

October 6, 2020
Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle. “Digital players were...
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Agency ad buyers say there isn’t enough addressable TV inventory

October 6, 2020
The share of TV households in the U.S. that can be targeted with ads on traditional TV continues to rise as the barriers...
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CTV continues to grow

October 6, 2020
***Please note that this content first appeared at StreamingMedia.com The industry has reached an important milestone, notes creative asset management company Extreme Reach:...
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