News and Commentary from Wavefront TV

****This content appeared in StreamingMedia.com and quotes a report from eMarketer.com U.S. connected TV ad spend will total $6.94 billion this year, but...

Addressable TV is undoubtedly the future of data-driven advertising….IF advertisers, “publishers”, and the platforms that connect each side can agree to a framework...

Wavefront TV's take on last week:  It was only a matter of time, but Google dominated the CTV news last week and will...

Wavefront TV's take on last week:  This is a very dynamic sector, and while that may feel like a safe harbor statement, it...

Now, on to the news:  Wavefront TV's take: ViacomCBS universe continues to come together... as Paramount?  Paramount Plus is new name for ViacomCBS...

Wavefront TV's take on last week:  Despite the holiday weekend, there was a LOT of CTV news percolating from across the industry. Overall,...