Agency ad buyers say there isn’t enough addressable TV inventory
October 6, 2020 7:52 pm Leave your thoughtsThe share of TV households in the U.S. that can be targeted with ads on traditional TV continues to rise... View Article
The share of TV households in the U.S. that can be targeted with ads on traditional TV continues to rise... View Article
***Please note that this content first appeared at StreamingMedia.com The industry has reached an important milestone, notes creative asset management... View Article
****This content appeared in StreamingMedia.com and quotes a report from eMarketer.com U.S. connected TV ad spend will total $6.94 billion... View Article
Addressable TV is undoubtedly the future of data-driven advertising….IF advertisers, “publishers”, and the platforms that connect each side can agree... View Article
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