Wavefront TV’s take on last week:
Despite the holiday weekend, there was a LOT of CTV news percolating from across the industry. Overall, the news is up and to the right. Time with CTV platforms continues to increase, AVOD continues to prove out as the dominant model, and ad budgets seem to be picking up both as seasonal spending returns and advertisers move off the sidelines.
Now, on to the news:
Wavefront TV’s take: Ad spend news and the impact of growth in supply.
Wavefront TV’s take: Streaming platforms are carrying the day. TV watchers want to watch TV, not apps.
Wavefont TV’s take: More platforms…..more problems?
Wavefront TV’s take: AppleTV isn’t giving up the fight.
Wavefront TV’s take: Assorted new channel news.
Wavefront TV’s take: Google hearts Philo.
Wavefront TV’s take: TVs are the most valuable real estate in the device wars.
Wavefront TV’s take: Baby Yoda is back.
Wavefront TV’s take: Quibi news. And guess what? It’s not great.