Wavefront TV’s take on last week:
Think globally, act locally, so the saying goes. With Covid crises, election season, and hurricane season all intersecting at the same time, local news is once again in the news. Access to local news is more important than ever and still a main driver for audiences keeping their cable subscriptions. We believe that local news is likely the next frontier for CTV and access to that local news will likely be a key driver of growth for some of the smaller MVPD and AVOD platforms. Watch for traditional local broadcasters with national footprints (Meredith, Hearst, etc.) to begin partnering up with CTV platforms in a bid to increase reach and revenue, and watch for a subsequent second bump in growth for overall CTV viewership as older audiences (still the main consumers of cable and local news) begin to cut the cord as well.
Now, on to the news:
Wavefront TV’s take: Local news on CTV platforms is good. Local and regional ad dollars flooding the CTV ecosystem is great.
NBCU stations offer spot on via Freewheel
Wavefront TV’s take: Local SPORTS on CTV is another driver of growth…..but because of Covid and broadcast rights, it’s not always easy to pull off.
Amazon will not stream 2020 Yankees games
NHL previews its broadcast setup for return to play (Go Cubs!)
Wavefront TV’s take: Be it national, regional, or local, the data all point to one undeniable truth: people watch CTV like they watch TV.
Linear tv plummets in popularity but remains dominant form of viewership
Comcast lost 477K pay TV stub in q2 despite Peacock giveaway
Filmstream makes worldwide debut on samsung tv plus
Eleven sports teams with iSportconnect for talking sport series
Wavefront TV’s take: The British are coming!
Britbox plans global expansion
Wavefront TV’s take: As we said previously….the ’80’s had the soda wars. The ’90’s had the browser wars. The ’00’s had…..Fred Durst. The ’10’s had the phone wars. And the ’20s will have the dongle wars.
Tmobile Tvision device will be a dongle
Wavefront TV’s take: Content everywhere means EVERYWHERE, so pay attention to smaller platforms like Redbox and Plex.
Redbox free live TV adds new channels
Plex everything you need to know about the geek streaming platform flexing for mainstream attention
Wavefront TV’s take: Quibi news, and in a turn of events surprising exactly nobody here at Wavefront TV HQ, it’s not good.
Judge won’t quit Quibi quibble rules eko lawsuit can proceed