Wavefront TV’s take on last week: The Peacock takes flight, or at least starts to flap its lovely wings. Without the tent pole event of the Summer Olympics and no Seinfeld or The Office, NBC’s entry into the CTV ecosystem arrives with muted fanfare. While binging The Greatest American Hero and Cheers does sound like a truly fantastic weekend, until they have more live sports to buttress their shows & movies, the Peacock may struggle to gain traction against Netflix, Disney+, and Amazon.
Now, on to the news….
Wavefront TV’s take: The story of the week will be a long-running drama, a show about a channel full of shows:
Peacock without Roku and Amazon Fire
Peacock officially enters streaming game with nationwide launch
Peacock to take flight with free and premium tiers
Wavefront TV’s take: Fraud will keep ad dollars on the sidelines and impact smaller publishers more than platforms due to reliance on more programmatic deals:
Industry needs to implement measures to weed out CTV ad fraud
Wavefront TV’s take: Live TV has relied on local advertisers for years, but without the affiliates to bring in those dollars, platforms have to open up those markets directly. Enter Hulu’s local marketplace:
Hulu goes after small biz with ad manager
Wavefront TV’s take: This is strange to say….but don’t sleep on Google:
Google and Android TV threaten Roku and Amazon for connected TV dominance
Wavefront TV’s take: Amazon is going to stay one step head of Google for as long as it can.
Amazon Fire TV, Sling, YouTube, Hulu livestreaming connected
Wavefront TV’s take: This is strange to say….but don’t sleep on Walmart? (this isn’t just about grocery news – this is an entertainment move as well).
Walmart has delayed launch of its Amazon Prime competitor Walmart Plus
Wavefront TV’s take: CBS is all about the NFL, and Viacom also owns Pluto…..so guess where this is going to lead:
Pluto TV extends NFL partnership
Wavefront TV’s take: Content news – Roku expands it’s live offerings and Sling expands with more distribution deals:
Roku expands live tv channel guide with addition of premium and OTA channels
Sling TV launches on Comcast Xfinity Flex
Wavefront TV’s take: Prediction time – FuboTV gets acquired before end of this year.
FUBO says revenues rose 78 percent in first quarter
Fubo TV finds 20M further funding
Wavefront TV’s take: Quibi news time, and you can guess what that means.
Quibi subscriber count free trial paying users conversion rate
And finally, just remember that there are no mistakes. Only happy accidents:
Joy of Painting coming to AVOD service Tubi via Cinedigms docudrama channel