Objective
Drive national and regional awareness, reach multiple audience segments efficiently and generate meaningful website actions after viewers encountered the campaign.
All case studies Case study
International nonprofit organization
National reach. Local relevance. Measurable action.
This CTV campaign ran for seven months to build awareness of the organization’s Codes & Standards across priority U.S. regions while driving meaningful engagement after exposure.
Campaign overview
Strategy
Wavefront balanced broad national reach with targeting in priority states. Three audience segments, customized CPMs and three creative variations maintained relevance and limited ad fatigue.
Measurement
Conversion pixels were implemented across every creative so performance could be evaluated by audience, creative and geography throughout the campaign lifecycle.
Performance
Results you can see.
44M+Impressions served
98.9%Video completion rate
3Audience segments
DailyWebsite conversions
Impact
Awareness that continued beyond the impression.
The campaign amplified the organization’s Codes & Standards nationally and in priority states. Audience segmentation, creative variation and measurement across the customer journey sustained visibility while generating consistent website activity after exposure.
Key takeaways
01
Strategic audience segmentation maintained efficiency while scaling reach.
02
A 98.9% completion rate showed strong message resonance for content focused on the public interest.
03
Continuous conversion tracking delivered insight beyond media delivery alone.