Objective
Drive awareness and meaningful engagement ahead of the Houston auction by reaching a valuable audience of collectors and enthusiasts.
All case studies Case study
Collector Car Auction
From CTV exposure to measurable action.
A focused campaign designed to build awareness and reach qualified car collectors in the two weeks leading into the Houston auction.
Campaign overview
Response
The campaign moved viewers beyond awareness, generating 3,427 website visits along with meaningful activity on pages for tickets and bidder registration.
Outcome
Completed ticket checkouts and bidder registrations demonstrated movement from CTV exposure to intent during a short and important campaign window.
Performance
Results you can see.
513K+Impressions
3,806Website conversions
0.74%Conversion rate
3,427Website visits
Impact
A valuable audience with clear movement toward action.
The campaign delivered one of the strongest conversion rates observed for a CTV campaign in the supplied study. It generated 196 visits to the ticket page, 156 visits to the registration page, 20 ticket checkouts and 7 bidder registrations.
Key takeaways
01
Strong conversion performance showed meaningful engagement beyond awareness.
02
Website activity and completed actions connected exposure to intent.
03
Wavefront reached a qualified audience aligned with collectors and enthusiasts.