Dear friend of Wavefront TV,
Happy Thanksgiving! We hope everyone had a restful holiday and was able to find something and/or someone to give thanks for this year. It’s been a long year but we’re in the end game now (yes, I have been watching a LOT of Marvel content on Disney+ after Mandolorian episodes).
Last week was predictably slow, but look for the final few weeks of 2020 to be full of CTV news. Black Friday & Cyber Monday deals are already driving more CTV viewers into the arms of platforms and ad budgets are quickly shifting ahead of 2021 to reallocate spend towards connected TV.
Now on to the news!
Wavefront TV’s take: This is interesting – a remote manufacturer is pivoting to create remotes specifically for watching streaming platforms through Apple TV. Smart move.
Wavefront TV’s take: TMobile is off to a rough start but figuring it out.
Wavefront TV’s take: Content everywhere is audience everywhere, so publishers have to be everywhere.
Wavefront TV’s take: Samsung’s advantage? They are the TV, wherever the user goes.
Wavefront TV’s take: Flipping the script, Xbox is coming to your connected TV.
Wavefront TV’s take: I want my MTV!