Wavefront TV is a boutique SSP delivering transparent, precise, high-performance Connected TV advertising—built to help brands win.

A simpler, more transparent path to premium CTV.
We operate as an independent platform dedicated exclusively to premium Connected TV that delivers billions of ad requests each day from direct integrations with leading publishers and streaming platforms. By connecting directly with supply sources, we remove unnecessary layers and deliver clean, transparent inventory access. Our model allows buyers to reach audiences across major CTV environments efficiently, with predictable pricing and clear supply-chain visibility.

Every impression measurable & every audience actionable.
Wavefront TV integrates directly with TransUnion for audience and identity-based targeting, enabling precise segmentation by location, purchase intent, and behavioral signals. Our platform supports cross-channel attribution and event-based tracking to connect CTV impressions with measurable business outcomes.

Core measurement capabilities include:

Web event and conversion tracking
Household-level attribution
Geo and behavioral insights
Brand lift and intent measurement

Real-time optimization tools identify drop-off points, track frequency, and monitor conversions to improve efficiency and campaign impact over time.

Wavefront TV is a boutique SSP delivering transparent, precise, high-performance Connected TV advertising—built to help brands win.

A simpler, more transparent path to premium CTV.

We operate as an independent platform dedicated exclusively to premium Connected TV that delivers billions of ad requests each day from direct integrations with leading publishers and streaming platforms. By connecting directly with supply sources, we remove unnecessary layers and deliver clean, transparent inventory access. Our model allows buyers to reach audiences across major CTV environments efficiently, with predictable pricing and clear supply-chain visibility.

Every impression measurable & every audience actionable.

Wavefront TV integrates directly with TransUnion for audience and identity-based targeting, enabling precise segmentation by location, purchase intent, and behavioral signals. Our platform supports cross-channel attribution and event-based tracking to connect CTV impressions with measurable business outcomes.

Core measurement capabilities include: