Direct, Transparent CTV Supply for Buyers Who Need Control.
Wavefront TV is a boutique, CTV-only supply platform built for real access, real transparency, and real people. We don’t replace your DSP—we make it work better.
We don’t compete with your existing partners. We exist to solve the transparency gap in CTV.
Direct Connections
Direct premium paths. No resold inventory or opaque bundles.
Human Access
Talk to the people who control the inventory, not a ticket queue.
Flexible Deals
PMPs and curated supply built to fit your existing workflow.
Total Transparency
Clear supply paths and seller visibility. No “mystery” fees.
HOW TO UTILIZE WAVEFRONT TV
- Supply Diversification: Moving beyond the “usual pipes” to find fresh reach.
- Brand Safety & Frequency: When you need surgical control over where ads land.
- Late-Quarter Delivery: Need to scale spend quickly without sacrificing quality?
SMALLER BY DESIGN. RESPONSIVE BY DEFAULT
We skipped the “roadmap theater” to focus on what matters: supply that performs. With senior-level involvement on every partnership, we provide the agility that massive SSPs can’t match.
A SIMPLER, MORE TRANSPARENT PATH TO PREMIUM CTV
We operate as an independent platform dedicated exclusively to premium Connected TV that delivers billions of ad requests each day from direct integrations with leading publishers and streaming platforms. By connecting directly with supply sources, we remove unnecessary layers and deliver clean, transparent inventory access. Our model allows buyers to reach audiences across major CTV environments efficiently, with predictable pricing and clear supply-chain visibility.
EVERY IMPRESSION MEASURABLE & EVERY AUDIENCE ACTIONABLE
Wavefront TV integrates directly with TransUnion for audience and identity-based targeting, enabling precise segmentation by location, purchase intent, and behavioral signals. Our platform supports cross-channel attribution and event-based tracking to connect CTV impressions with measurable business outcomes.
REPORTING & INSIGHTS
Campaign Reporting & Insights
- Tracking and measurement that connects campaigns to business outcomes.
- Channel level reporting, actionable insights and performance-driven results.
Client Reporting
- In-depth customizable reporting with the metrics and parameters that matter most to you.
- Automated to the cadence of your choosing, sent directly to your reporting system.
TARGETING, MEASUREMENTS, & ATTRIBUTION
Audience Targeting
- Use your own first-party data or our TransUnion partnership for audience targeting.
- Build precise audience segments including, income, location data, purchase data, and behavioral targeting.
Measurement & Attribution
- Tracking of landing-page views and all measurable on-site events.
- Geographic insights for converted users In-campaign and post-flight reporting Measure lift in qualified traffic.
- Exposure-to-conversion rate by creative and audience.