The Power of OTT
The power and reach of video advertising was once only available to broadcasters and the largest MVPDs.
Not anymore: The opportunity to connect with deeply engaged audiences receptive to ad supported models is here for all advertisers and publishers of video content. OTT/CTV’s large screen format and lean-back viewer experience increases brand awareness, recall, and favorability, driving demand.
The stats don’t lie…
Meet The OTT Viewer
Those watching OTT ad-supported video skew younger, slightly more male, diverse – and with children.
51% Have Kids
Trends in OTT Ad Spend
OTT ad view growth has eclipsed desktop, STBVOD, tablet — everything but mobile video ad spend.
The large screen, lean-back format of OTT drives deeper user engagement with video advertising.